For whatever search term a user submits, search engines return results. They do this by examining and “understanding” the massive web of web pages. Each search query’s results are chosen using a complex algorithm that they perform. In a nutshell, Digital Search will provide you with the job of search engines as one of the SEO companies Dublin.
Why Google is prioritized in SEO
Since Google controls over 92% of the global search engine industry, the word “search engine” is frequently used interchangeably with Google. Due to its dominance, Google is the primary search engine, hence SEO strategies are frequently based on its preferences. Understanding Google’s operation and motivations in detail is helpful.
How Google feels
Google’s users, or searchers, are meant to have the best possible search experience. That entails delivering the most pertinent results as soon as feasible.
The search phrase (the user’s input) and the search results make up the two main components of the search experience (the output).
Because it’s likely that the user will click the top result and be pleased with the outcome, Google views this as a very good search result and a great user experience.
How Google generates income
Google benefits from users’ confidence and appreciation of its search engine. It does this by providing pertinent search results.
Google now offers companies the chance to purchase an advertorial placement at the top of search result pages. These advertisements are denoted by the term “Ad.” This pay-per-click (PPC) ads, which you buy through AdWords, are how Google is paid when users click on them. These advertisements are more prevalent in general inquiries.
These search results virtually appear to be identical to regular search results, save for the little label. The fact that many users click on these results without realizing they are advertisements indicates that this is obviously done on purpose.